Platinum Voice PR is a full-service public relations and marketing and promotions boutique with a 360-degree approach to building multi-platform innovative campaigns.
Effective media relations and outreach isn’t just about getting placements on TV outlets, radio stations, newspapers, magazines and online. In fact, that’s only the beginning. Platinum Voice PR has a history of turning media contacts into collaborators and collaborators into trusted, long-time advocates of our clients and campaigns. We’re relationship builders, and we have the results to prove it.
We make sure that our clients have all the right answers come interview time. Our hands-on training sessions help clients look great and feel comfortable while they steal the spotlight for their brands. With our guidance, every interview is a perfect opportunity to get a memorable brand message across to the media.
Media relations involves pitching traditional media (i.e. TV, radio, print) and also what can be considered “hybrid” or “online” media – i.e. bloggers, websites, social media influencers, etc. MPR works with brands to develop effective blogger campaigns that can not only boost SEO and website traffic but ideally new customers and sales. We have strong relationships with many prominent bloggers and websites, but we constantly evaluate bloggers’ effectiveness based on their perceived traffic, social media followers, quality and frequency of content and more. We also develop incentives on behalf of brands that motivate not only the bloggers but also their website visitors.
Platinum Voice PR takes a thoughtful, strategic and creative approach to building your brand’s communications plan with our extensive PR capabilities. We work with you to create a dynamic PR plan that works in synergy with your other marketing components, raising the volume on your brand in a cleverly orchestrated fashion and creating real results that propel your brand forward, toward its goals.
Whether its on a monthly, quarterly or semi-annual basis, Platinum Voice PR can help in all aspects of eNewsletter or newsletters. We can work with MailChimp, Mad Mimi, Paper.li, Brown Paper Tickets or any number of white label newsletter versions.
Newsletter tactics can include:
Newsletter design and strategy
Email campaigns, integrated with social media, media relations, events, etc.
Ticketing, RSVP’s, etc.
Copy and content creation
Company and partner links
Newsletter evaluation: Opens, unopen, click through, website traffic, etc.
We’ve handled newsletters for a number of clients including The Core DJs, One Structure DJs and many more.
Social Media, or Digital Marketing, is constantly in motion. Platinum Voice PR develops innovative social media strategies that keep our clients’ brands evolving a step ahead of the rest. We integrate social media with media relations, marketing, events and advertising efforts and build social media channels to become another vehicle to drive traffic to a website and/or points of sale.
Facebook, Twitter, Linkedin, Instagram, Pinterest, Foursquare, Vine and Google+ each have unique platforms and there are targeted ways to build audiences and then engage them.
Our process includes:
Building an Audience
Creating Platforms to have a Dialog with Customers
Developing sweepstakes, contests and conversations
Increasing Online Visibility
Managing Online Reputation
Leveraging Brand Advocates
Addressing Customer Services Issues
Driving Sales & Conversions
Product and Store Launching
There’s nothing like bursting out of the gates with clients as their products, services and passions go live. We plant the seeds for on-the-go success with early media outreach and marketing, and rev up the positive buzz and momentum well before the red ribbon is cut. Here’s just a few brands we’ve helped launch:
Katz Low Urban Wear
Collective Thoughts Clothing
Made Men Barber Salon
Gee's Auto Sports
Carmishia's Hollywood Hair
COLLATERAL & PRESS MATERIAL DEVELOPMENT
Company brochures, websites, bios, press kits, signage, taglines – we’ve create them!
Crisis Management and Issues
No company welcomes a crisis, but we welcome putting our clients in the best position to handle them. When a crisis presents itself, we help navigate our clients towards the best possible outcome and dealing with reputation management is a PR capability at which we excel.
Platinum Voice PR erves as PR Managers for noteable names including: Comedienne, CEO of Pack Rat Production & Foundation Inc. & 23rd International President of Zeta Phi Beta Sorority Sheryl Underwood and more. The bulk of Platinum Voice PR’s work with these figures are booking speaking engagements, but we also assist in coordinating media stories where appropriate.
SEO and SEM
By definition, search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s natural or unpaid (“organic”) search results. Whereas search engine marketing (SEM) that involves the promotion of websites through optimization and advertising. Just about every company wants his or her site to appear in the top listings of all the major search engines like Google, Bing, Yahoo, etc. SEO & SEM involves a number of tactics that includes titling the pages, repeating keywords, indexing pages, paid search, META tags, content creation and more. We will work with you to boost page rankings, traffic and conversion.
Platinum Voice PR is a one-stop shop, servicing all your promotional needs
As part of our scope of services, we can work with you to promote the event you have worked so hard to develop. We can make suggestions for marketing and advertising as well as assist in revising corporate dollars to make your event everything you want it to be. Each event is tailored to your personal needs and, of course, your budget.
Red Carpet Events
Mixtape Release Parties
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