Media Relations

 

Effective media relations and outreach isn’t just about getting placements on TV outlets, radio stations, newspapers, magazines and online. In fact, that’s only the beginning. Platinum Voice PR has a history of turning media contacts into collaborators and collaborators into trusted, long-time advocates of our clients and campaigns. We’re relationship builders, and we have the results to prove it.

 

Media Training

 

We make sure that our clients have all the right answers come interview time. Our hands-on training sessions help clients look great and feel comfortable while they steal the spotlight for their brands. With our guidance, every interview is a perfect opportunity to get a memorable brand message across to the media.

 

 

Blogger Relations

 

Media relations involves pitching traditional media (i.e. TV, radio, print) and also what can be considered “hybrid” or “online” media – i.e. bloggers, websites, social media influencers, etc. MPR works with brands to develop effective blogger campaigns that can not only boost SEO and website traffic but ideally new customers and sales. We have strong relationships with many prominent bloggers and websites, but we constantly evaluate bloggers’ effectiveness based on their perceived traffic, social media followers, quality and frequency of content and more.  We also develop incentives on behalf of brands that motivate not only the bloggers but also their website visitors.

 

Strategic Planning

 

Platinum Voice PR takes a thoughtful, strategic and creative approach to building your brand’s communications plan with our extensive PR capabilities. We work with you to create a dynamic PR plan that works in synergy with your other marketing components, raising the volume on your brand in a cleverly orchestrated fashion and creating real results that propel your brand forward, toward its goals.

 

 

NEWSLETTERS

 

 

Whether its on a monthly, quarterly or semi-annual basis, Platinum Voice PR can help in all aspects of eNewsletter or newsletters.  We can work with MailChimp, Mad Mimi, Paper.li, Brown Paper Tickets or any number of white label newsletter versions.  

 

Newsletter tactics can include:

Newsletter design and strategy

Email campaigns, integrated with social media, media relations, events, etc.

Ticketing, RSVP’s, etc.

Copy and content creation

Company and partner links

Distribution

Newsletter evaluation: Opens, unopen, click through, website traffic, etc.

 

We’ve handled newsletters for a number of clients including The Core DJs, One Structure DJs and many more.

 

 

Social Media

 

Social Media, or Digital Marketing, is constantly in motion. Platinum Voice PR develops innovative social media strategies that keep our clients’ brands evolving a step ahead of the rest. We integrate social media with media relations, marketing, events and advertising efforts and build social media channels to become another vehicle to drive traffic to a website and/or points of sale.

Facebook, Twitter, Linkedin, Instagram, Pinterest, Foursquare, Vine and Google+ each have unique platforms and there are targeted ways to build audiences and then engage them.

 

Our process includes:

Building an Audience

Creating Platforms to have a Dialog with Customers

Developing sweepstakes, contests and conversations

Increasing Online Visibility

Managing Online Reputation

Leveraging Brand Advocates

Addressing Customer Services Issues

Driving Sales & Conversions

 

 

 

Product and Store Launching

 

There’s nothing like bursting out of the gates with clients as their products, services and passions go live. We plant the seeds for on-the-go success with early media outreach and marketing, and rev up the positive buzz and momentum well before the red ribbon is cut. Here’s just a few brands we’ve helped launch:

 

Katz Low Urban Wear 

SMS Audio

Kastell Vodka

Collective Thoughts Clothing

ScentSationals

Made Men Barber Salon

Gee's Auto Sports

Carmishia's Hollywood Hair

 

 

 

COLLATERAL & PRESS MATERIAL DEVELOPMENT

 

Company brochures, websites, bios, press kits, signage, taglines – we create them! 

 

 

 

Crisis Management and Issues

 

No company welcomes a crisis, but we welcome putting our clients in the best position to handle them. When a crisis presents itself, we help navigate our clients towards the best possible outcome and dealing with reputation management is a PR capability at which we excel.

 

Celebrity Representation

 

Platinum Voice PR serves as PR Managers for noteable names including: Comedienne,  CEO of Pack Rat Production & Foundation Inc. & 23rd International President of Zeta Phi Beta Sorority Sheryl Underwood, T-Rone, Ruben Studdard and more. The bulk of Platinum Voice PR’s work with these figures are booking speaking engagements, but we also assist in coordinating media stories where appropriate.

 

 

SEO and SEM

 

By definition, search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s natural or unpaid (“organic”) search results. Whereas search engine marketing (SEM) that involves the promotion of websites through optimization and advertising.  Just about every company wants his or her site to appear in the top listings of all the major search engines like Google, Bing, Yahoo, etc.  SEO & SEM involves a number of tactics that includes titling the pages, repeating keywords, indexing pages, paid search,  META tags, content creation and more.  We will work with you to boost page rankings, traffic and conversion.

 

 

 

 

EVENT PLANNING

Platinum Voice PR  is a one-stop shop, servicing all your promotional needs
As part of our scope of services, we can work with you to promote the event you have worked so hard to develop. We can make suggestions for marketing and advertising as well as assist in revising corporate dollars to make your event everything you want it to be. Each event is tailored to your personal needs and, of course, your budget.
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Promotions
Corporate Events
Fundraisers
Club/Business Promotions
Event Planning
Corporate Events
Artists Showcases
Red Carpet Events
Weddings
Fundraisers

Mixtape Release Parties
For more information, Click HERE​